Your correct Mark, I've seen that photo or one almost identical for several years. Yeah, those are reels more commonly used for the Pacific coast fishing. That reel box shown is almost exactly the size of my Pelican camera case. I like all the protection for my gear that the situation will allow. Size, weight issues etc... I must have a hard case for my cameras. Reels may not be quite so delicate. So reels in back packs is just easier to stuff overhead as a carry on. I am trying to down size my camera box to allow for more reels and poppers as carry ons. Cheers.....................Lee