Its a hard question, I like to have bases covered. It's about the "feel" of the day, Try to match the hatch as much as possible. If the fish are feeding on white bait why tie on a 200g chugger?
But to generalize, The popper/stick action is what does it for me. A popper that holds water well but doesn't feel like your pulling a 20l bucket through the water. Stickbaits that can be presented ever so subtle but can also be ripped through the water without blowing out or doing the helicopter.
Color depends on water clarity and bait fish.
Basically i think its too much to ask for a single go to lure, there are too many variables.
Mine are, Craftbait GT2, FCL Ebipop, Orion Bigfoot, Dogtooth (heru/nomad/kaiser etc), Cubera, Tuna (heru)
and thats about all I own
in various sizes and colors of course.
If it swims good i'll use it