As folks are listing their specific go to lures, here are mine:
Chuggers: Heru Cubera 125 and 150 grams, Adhek Venus 125 gram, Adhek Big Gecko 160 gram, Craftbait GT3 150 gram.
Stickbaits: Craftbait Realbait (surely the easiest stickbait to work effectively?) in various sizes, Adhek Penipen 140 gram and for a sinker, Orion Bigfoots.
Pencil Poppers (only in very choppy water): Orion Flapper, Adhek Ocean Lady.
Those would be the general favourites.
In epsecially deep water when big noise/splash is required I really like the Ebipop 200 and also put a word in for the Adhek PomPom - only 160 grams and not much of a splash but it makes a hell of a deep booming pop.