This topic has been brought up before by Ben, but i came across this video on retrieving technique and i thought it might be useful to people starting out in the sport. The lures they are using are patriot but i guess the technique can be applied to others types of stickbait and poppers. I know watching is one thing and to gain experience is to have someone show you but this is better than nothing.
i hope this helps
PATRIOT DESIGN ( GT&TUNA lure action ) www.patriot-design.com