It's just a cheap Gillies I think, a mate gave it to me when he came up fishing. I have been using it for about 9 months but it is very soft. I think it has become more brittle sitting in my tackle box in the sun for days on ledges. Only caught a few GTs on it but spannies love it, I've never had them hit a lure so hard so consistently, they nearly rip the rod out of my hands every time.