Hi Nick
Sinking stickbaits are generally much kinder to the angler than floating types and you certainly do not need the subtle levels of control that some floating types require.
In that Carpenter video, the Pandora is allowed to sink a long way and he uses a very simple flicking/tapping retrieve, and that is often very effective (like it was in that clip!). Some sinking types seem to respond better to long slow pulls or sweeps though... Orion Bigfoot and Heru Bobara come to mind.
Also, I think it is useful not only to think of sinking stickbaits as a weapon to use deep down in the water column. In choppy conditions they are a great option. You can hardly allow them to sink at all - just keep the lure in the sub-surface - and this allows you to be using a stickbait very close to the surface when the conditions would make floating types difficult to control.
Another useful advantage of sinking types is that they are invariably denser due to the interior weighting and therefore cast further, especially into the wind.
Just my views of course - others might think differently.
