Hi Brock,
I guess it is all relative. For some people $50 is too much for a lure but then I have also known others who have paid $200+ for lures. When I was in Japan a few months ago I saw one for around the $450 mark. We try to cater for everyone and carry GT lures from about $35 up.
We are always very conscious of our pricing but can not control what we purchase the lure for - the manufacturers or wholesales determine the price they sell the lure to us for and we have to work with that. I guess for them they have to consider the amount of R &D they put into development, the quantities they produce, promotions and their costs of getting it to market, including shipping.
Our prices also include 10% GST (if you are an overseas person remember you won't pay GST so once you enter your country into the online store and it will deduct GST for you).
Cheers, Janelle
