I am with Stephen on this one, certainly didn't notice any price changes in our favour when the AUS$ was kicking butt (except on direct imports of course). It seems to be all one way traffic, very annoying.
So...as soon as the dollar strengthens, stock on hand should automatically become cheaper to the consumer? Doesn't work that way. Stock can't magically appear as soon as economic conditions get better - they need to be ordered.
Like with any business, you have to forecast and ensure that you order accordingly for the future. Simply because the dollar was strong, doesn't mean that you will see that effect trickle through to the consumer instantly, and in addition economic conditions can and will change regularly.
What about retailer X that has purchased X amount of stock? He can't simply sell it for cheaper when he bought it for much more just because the dollar is stronger.
It's not practical to change pricing at the drop of a hat. What would you all say if every manufacturer and service provider changed their pricing whenever they liked? What would you say if the price went up every time that the dollar weakened?
Everybody needs to make a living, including the manufacturer, distributor and retailer. And of course, the consumer is entitled to get the best deal they can - but it isn't as clear cut as you all assume.
Con-jobs - yeah right
