Hi Jon,
On the 50th Anniversary of Daiwa Seiko inc the company decided to renew the company name going into the next 50 years. The old company name: Daiwa Seiko incorporates DAIWA for Fishing, ONOFF for Golf, PRINCE for Tennis and CORRATEC for Cycle Sports. The new company name of GLOBERIDE took effect on Oct 1st 2009. Daiwa remains the name for the fishing tackle and they have released new logos as part of the rebranding of the company. The new logos have been rolling out since the beginning of the new year. Duncan and I were lucky enough to go to the launch of the new branding to the Daiwa staff in Osaka in Feb, not that we undersood much that was said because it was all in Japanese but they did kindly produce some English corporate books and a summation of the presentations in English for all non Japanese speaking people.
Janelle